Sketcheroo is an exclusive pencil brand created during my time as the in-house Graphic Designer at Gift Packaging & Accessories (giftpackaging.com.au). It all started with an assorted pack of mini coloured pencils that came in a reusable plastic sleeve, a new addition to the product range to complement the range of colouring gift wrap products. When these pencil packs started flying off the shelves, it was time to create a more unique, high quality and affordable pencil brand that could be exclusive sold on their online store.
The Process
The brand name 'Sketcheroo' was conjured up by the business manager, and it immediately resonated with the team. The Aussie vibe and playful undertones really captured the essence of the product we were introducing. I was particularly keen on drawing out the kangaroo motif and infusing the design with the same playful spirit that defined our product. Ensuring the logo remained legible on the narrow confines of the pencil was no small feat, but after several rounds of tweaking and testing different typefaces, we arrived at a design that felt dynamic and true to the brand essence. As champions of affordability for the modern Australian business, we opted for eco-friendly kraft brown cardstock boxes, a departure from the original plastic sleeves. To balance cost-effectiveness with aesthetics, we embraced a minimalist CMYK-only print approach, widening the market appeal while also catering to corporate clients seeking branded pencil packs offering space to add their logo to the front panel. Sketcheroo mirrors the company’s commitment to sustainability, creativity, with a touch of Aussie flair.